Sunday, 05 February 2012 02:30
ChinaExportMug.com: Mug Industry Seeks a Breakthrough in Small B2B
China Zhejiang Wuyi Fangda stainless steel products Co., Ltd., a large mug supplier specialized in producing series of mugs, has extended its marketing channel by launching a new department for small orders.
As a leading mug manufacturer with more than 10 year experience, Zhejiang Wuyi Fangda stanless steel products Co. enjoys good reputation and sophisticated manufacture technique. However, they are facing serious marketing challenges nowadays. Due to global recession, orders overseas are shrinking. On one hand, the raw material and labor cost is running up. On the other hand, big agency still profit much from distribution hierarchy, and they demand very low price from factories. After extensive market analysis, Fangda stanless steel products co. decided to attract more possible clients by launching a new department for small orders with MOQ (Minimum Order Quantity) ranging from 1000pcs to 50,000pcs.While their MOQ used to be 50,000pcs, dealing with big distributors only. Now they are adopting more flexible policy, with reduced MOQ, the manufacturer starts coping with small business partners.
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