Magazines

Trends Between Valentine’s Day And Cinco de Mayo Emerge

CRUZ del Sol Tequila (CRUZ Tequila), the award-winning brand of Los Diablos International, reports stronger than expected holiday revenue in 2011, forecasts a record breaking 1st quarter in 2012, and answers the question: Can popular holidays share common trends?

“Absolutely,” remarks Pep Katcher, President of CRUZ Tequila. “Although, Cinco de Mayo is a very busy holiday for us, early indicators suggest that February 2012 will be our biggest month, since we launched our first award-winning Tequila in 2008. From a national view, our news validates Bill Saporito’s recent article for TIME magazine. In ‘Higher Spirits’, Mr. Saporito’s reveals his investigative reporting in New York City along with trends from Nielsen* that indicate spirit sales increased 4.3% nationally and in a flat economy. Further, the reporting also puts the percentage in perspective, given the fact that in the $60 billion alcoholic-beverage industry, each market-share point is worth about $600 million at wholesale.”