Thursday, 02 February 2012 11:05
Subaru Owners Most Likely to Recommend to a Friend; Toyota & Honda...
To recommend or not to recommend is the ‘ultimate question’ for automakers. Whether they are in Detroit, across the country or across the globe, a common goal in a turbulent economy is likely to build share organically through word of mouth. A unique analysis applies the Net Promoter Score* metric system to the January consumer survey from BIGinsight™ (Jan-12, N=9,317) to show how customers perceive their brand of choice.
By subtracting the per...


